UPDATED 10:20 EDT / JULY 22 2011

SAP Pushing Mobile Strategy on a Global Scale

Business software maker SAP has promised its investors it will double its revenue by 2015, thanks to an aggressive strategy focusing on mobile and big data, and the company is constantly pushing towards achieving this goal.

Today, SAP announced that it has made some of the key offerings in the Sybase portfolio available to resellers worldwide, a year after it acquired the enterprise mobile software developer.

“This marks the first time that SAP value-added resellers (VARs) currently authorized to sell SAP BusinessObjects and SAP Business All-in-One solutions get the opportunity to sell select Sybase-branded enterprise mobility apps and solutions for application development, device management and security, and more.”

SAP resellers will be able to offer the mobile device management tool Afaria, the Unwired middleware offering, a gateway app to SAP CRM for the iPhone and Windows Mobile, and the Sybase Mobile Workflow application for SAP Business Suite.

SAP has more than 3,000 partners, and the company is making a continuous effort to expand its ecosystem. In an interview with Bloomberg’s Jose Sergio, co-CEO Bill McDermott highlighted that his company’s business in Brazil grew 90 percent last year and that it’s amidst some “aggressive hiring.”

He also said how willing his company is to open up to resellers and partners. One of the latest examples of that is the newly announced agreement with U.K partner Onyx, that will now be the first reseller to offer SAP’s Business One ERP SaaS in the region.

SAP is very keen on expanding rapidly on the international scale, but the company is also focusing on other areas. One of them is “sustainable programming.”  SAP has a developer community of over 1 million, which it is trying to educate about this topic using some resources it published recently.

The mobile enterprise is an area the German software maker and many others are attempting to monetize, but the consumerization of IT encompasses other trends as well. That includes gamification, which Salesforce.com’s JP Rangaswami, discussed in a keynote.


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