SAP AG is teaming up with Google to bring together business analytics software and location-based data capabilities to help users make better business decisions. The two companies announced the collaboration last Wednesday at the Silicon Valley Summit, which would incorporate Google’s Maps and Earth software to SAP’s business analytics tools.

The German company SAP is working with Google to further enhance its enterprise applications with visualized geographical data through Google’s dynamic, interactive map, satellite and street-level views. This enables enterprises to analyze their business in a “geospatial context” to have a better grasp on real time events as well as regional and local trends.

The updated offerings from this collaboration will be available in the upcoming releases of SAP enterprise products. However, there is no confirmation yet on whether the Google APIs will be available to existing customers as part of their SAP maintenance payments.

SAP has been packing its enterprise software lately. Last month, they introduced three new business intelligence products, two of which were designed for small and medium-sized companies. SAP also made efforts in expanding its reach by making SAP HANA available to customers globally and authorizing SAP value-added-resellers (VARS) to sell Sybase enterprise mobility apps.

Services Angle

With this engagement, it brings SAP’s enterprise solutions to the next level. Users would be able to quantify market potential and penetration with intuitive map-based data. Here are some of the examples that on how organizations benefit this new service.

• A telecom operator could use Google Earth and SAP BusinessObjects Explorer™ software to perform dropped-call analysis and pinpoint the geo-coordinates of faulty towers.
• A state department of revenue could overlay household tax information on a map of the state and group it at the county level to track the highest and lowest tax bases.
• A mortgage bank could perform risk assessment of its mortgage portfolio by overlaying foreclosure and default data with the location of loans on Google Maps.
• With SAP StreamWork, a team of customer support representatives in a consumer packaged goods company could collaborate and pinpoint the location of consumer complaints within specific geographies and make a decision regarding how to address and prioritize resolution.
• A theme park operator could use the Google Maps API Premier and get real-time traffic information on attractions with SAP®   BusinessObjects™   solutions to send rerouting messages to customers in order to improve satisfaction rates.
• U.S. census data could be overlaid on a Google map of the country, grouped by state and drilled down on at the county level.