Millennial Media Makes App Store Syncs Easy for Developers
Millennial Media, the largest independent mobile ad network that hasn’t been acquired yet by Apple, Google or a number of other players, is looking to boost their presence in this area. Always making an appeal to mobile developers, Millennial Media announced the latest update to its mmDev developer portal in its blog. Developers now have access to two new features: test device recognition and App Store sync.
“We want to make it as fast and easy as possible for developers to integrate our SDK and test−without impacting user experience. With this updated process, developers can register the unique identifier of up to 100 devices to receive Millennial Media test ads. Developers have the flexibility to register or remove test devices at any time.”
The introduction of the second feature now allows developers to sync their App Store account with their Millennial Media account. This means copying a new app’s description or an update to that of an existing one, syncing a screenshot, etc. only requires them to insert an App Store URL into their account interface.
This latest upgrade is the second recent update to mmDev, following a lengthier revamp of the portal. A My Apps Dashboard front-page was added, along with an interface for cross-platform advertisers, improved reporting and a new design.
the tools Millennial launches for its network are in continued response to the mobile market. Mobile ad spending is growing at a pace that is closely following the shift from feature phones to ‘smart’ devices. Millennial Media’s latest SMART report confirms this growth, breaking down marketing verticals based on targeting methods and other factors. It seems that the automotive industry is investing the most in this area, topping the charts across site search, store locator, mocial (or mobile social) and map views.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
