Druva, the developer of the InSync mobile backup and data protection offering, announced that it closed a  $12 million Series B funding round led by Nexus Venture Partners, with participation from existing investor Sequoia Capital. The company will use the capital to expand its marketing efforts in North America, as well in EMEA and Asia Pacific.

InSync is an enterprise mobile backup solution that supports laptops, smartphones and tablets. Druva offers both on premise and private cloud backup, which it claims to be ten times faster than competing products for laptops, bundled with remote data protection options and support for two most popular mobile OS’s.

“The product offers unobtrusive backups over any network – LAN, WAN or VPN – and is WAN-optimized for the mobile user. InSync’s global, source-based deduplication reduces bandwidth and storage by 90 percent while providing 100 percent accuracy for Microsoft Outlook and Office applications.”

Druva turned InSync into a competitive offering, currently used by 750 companies to protect more than 300,000 devices according to the company, by leveraging data analytics to optimize its product. This is a growing trend among enterprise software vendors, as well as their customers.

With the funding, Druva hopes to expand on its product offerings as well as its marketing efforts.  One area of focus will be the hybrid cloud, where Druva hopes to stay in line with its simplified processes.  “We want it to be extremely simple for customers,” says Jaspreet Singh, co-founder and CEO of Druva.  “We’re known for simplicity and we want to keep our focus on enterprise-class software.”

On the product side, Druva is also exploring more ways to approach the process of replication.  Druva wants to make the process more efficient when it comes to where data is stored and how it’s replicated, enabling a shift in cost structures down the line.  In the end, Druva wants storage and backup to be even cheaper than current tape offerings, and the company relies heavily on data in order to determine the best path in this case.

FalconStor, a provider of datacenter backup and data protection software for, also had a major update this week. The company launched the latest version of its flagship offering, which it named Version 7. Some of the new features include optimization for legacy systems, Virtual Tape Library for faster dedupe, 1000 snapshots allowed per storage volume for recovery, and support for vSphere VMware vStorage APIs.

Following the announcement of the new product, FalconStor received the VMware Ready certification. It now appears in the virtualization company’s catalog of approved software for mission-critical virtualized environments.

Maria Deutscher also contributed to this article.