Love is sweeter the second time around—but will it be for Delicious as it resurfaces? YouTube masterminds are now giving the Yahoo castoff a magic nudge in hopes of a successful comeback, this time for the mainstream market. The guys who made billions out of selling the premier online video streaming service to Google stealthily rescued Delicious in April of this year.
The sensational duo of Hurley and Chen provided insights on how they are brewing the re-introduction of Delicious in the social sphere of today. In an interview with New York Times, both felt that it was time to recreate something out of a then-promising but ultimately shutdown website.
Hurley’s statements seemed like an overview of the Delicious.com’s reboot:
“What we plan to do is try to introduce Delicious to the rest of the world… We want to simplify things visually, mainstream the product and make it easier for people to understand what they’re doing… We know how hard it would be to build a brand.” Then he added, “Delicious lets us hit the ground running with its existing footprint.”
Meanwhile, Chen stripped down their plans and shared interesting and exciting details of the possible Delicious re-launch before the year comes to an end. He even dropped names of social networking site and search engines where they will be injecting the new services.
“Twitter sees something like 200 million tweets a day, but I bet I can’t even read 1,000 a day. There’s a waterfall of content that you’re missing out on…there are a lot of services trying to solve the information discovery problem, and no one has got it right yet,” he furthered. “Google is still the utility for quickly finding things, like the capital of Texas. But when people aren’t doing search for a simple question, we want to capture the results of that idea, that browsing, and showcase the results for the next guy.”
Delicious’ shutdown was a part of the organizational cessations that occurred on Yahoo grounds amidst a financial crisis that commenced in December 2010. Before the same year closed, Yahoo was overthrown by Facebook as the third largest website worldwide—something that really pained the ex-search engine leader to its core. And this was just the beginning, as Yahoo continues to struggle for survival as shareholders continue to rant on the board’s lack of direction, even after CEO Carol Bartz’s departure. Now, the search for a leader to resurrect Yahoo is on. Klint Finley identifies five potential executives for the post.
Should this Delicious re-entry in the tech world proves to be successful, Hurley and Chen will prove to everyone that they are no one-hit-wonder IT children.