UPDATED 08:14 EDT / SEPTEMBER 22 2011

It’s Not Utopia without the Web

It would seem that the boundaries between these four have faded significantly, according to the new 2011 Cisco Connected World Technology Report. The study confirms that a sizable chunk of students and young professionals consider the internet as an “integral part of their lives.”

“Air, Water, and Internet: One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race — as important as air, water, food and shelter. About half (49% of college student and 47% of employees) believe it is “pretty close” to that level of importance.”

Another interesting highlight is that 64 percent of the students who participated in the study said they would rather have a connection than a car.  The report also digs in a bit deeper, and breaks down ‘internet’ into the most prominent trends that give it such a great influence of one’s life.  The first one is naturally social media. Twenty seven percent of the college students said they would choose Facebook over real-life social interaction.  This is the reason social media is such a serious business. From the fiscal angle you have Facebook’s multibillion dollar valuation, and micro-economies such as Zynga.  The game developer even struck a deal with Capitol Bank yesterday to boost sales on a whole different level.

On the flip side of the coin, social media has an impact on more serious topics, such as political decision-making.  One example is the case of two Mexico-based users who are accused of terrorism for describing drug cartel violence on Facebook and Twitter.

Cisco’s report also encompasses another topic – the mobile worker. This too is a serious trend, which is apparent not only by looking at figures but also by looking at the market. VMware for one launched View 5.0 a while back, and Citrix has found a niche in this market as well.  Mobility and connectivity have changed our entire culture around work, enabling new kinds of work hours, locations and collaborative infrastructures to take place.


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