Almost everyone on the planet, at one point in their lives, has owned a Nokia phone. Some of you may be embarrassed to admit since Nokia isn’t doing too good in the market because their offerings aren’t as impressive as Apple, Samsung or HTC. But there was a point, during the feature phone era, that Nokia dominated the market. But smartphones are the ones dominating now and this left Nokia eating competitors’ dust.
So will Nokia just accept defeat? Of course not! At the end of October, Nokia unveiled products that would cater to the smartphone era and some that would cater to the masses. They announced two Windows Phone smartphones, Lumia 800 and 710 and the more affordable line, Asha, whixh runs Series 40 with available models such as 200, 201, 300 and 303.
Nokia also reached out to gamers as their Windows Phone smartphones can be paired with or used as game controllers for Xbox. They also launched an app that connects the Windows Phone to Xbox’s Kinectimals.
Just last week, it was announced that STMicro-Ericsson will be supplying chipsets to Nokia as they want to increase their influence on Windows mobile products. This is good for Nokia as this will enable to them to make affordable Windows smartphones.
Nokia is just getting started and they’re out to overtake Apple and Android devices by creating services unique to Nokia devices like Nokia Live View. The service allows one to see real-time events or scheduled events about a certain building or establishment by just pointing your smartphone’s camera at it.
“These devices are essentially a platform of sensors,” Stephen Elop, Nokia’s chief executive said. “The Navteq location data is one of the best assets we have. Fully integrating that technology into our smartphones is a major area of investment for us and a real area of differentiation.”