What do you get when you combine a $500,000 online video buy
with a $2.6 million TV campaign? A 14% percent boost in reach, an 18%
jump in frequency and an 11% reduction in the cost of the impressions.
Or so says YuMe, the online video network that partnered with Nielsen
to study effectiveness of a cross-platform campaign. For details on
how online video boosted the efficiency of TV, check out this week’s
New Media Minute.
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.
At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!
When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.
She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.
