In a few days hards of geeks will land in Austin for SXSW.  Truly, SXSW has come a long way since catering to music enthusiasts to the present day’s podium of the most victorious tech-centric product launches. There have been numerous companies that want to replicate the winning formula of Twitter and Foursquare—two companies that made this Austin affair a springboard of success.

The Texan capital city will be a hotspot for cinephiles, geeks and musicians from all corners of the world. While some are SXSW-veterans, the newbies need to find their niche. To help you find the right route to your interests, here are some mobile apps that may be of good use during the conference.

iPhone and iPad Apps

It’s no contest that Apple will be one of the grand winners at the SXSW Interactive 2012, by the simple fact that a good portion of attendees will be toting their iPhones, iPads and MacBooks. As they reach 25 billion apps downloaded from their market, the organization proves they are indeed a force to be reckoned with.

SXSW GO

SXSW’s enormous setting will be home to hundreds of keynotes, parties and meetups. To streamline this year’s interactive showcase, the mobile app SXSW GO was unveiled by the organization just in time for the event. There’s versions for the iPhone, iPad, Android, Blackberry and Windows Phone 7.   It’s the official mobile app and can help attendees navigate their way to their chosen parties and lounges.  Find the Android version here.

Lanyrd

Also helping you find your way around, Lanyrd released an unofficial conference guide that attendees may utilize next week. The social conference directory compiled a list of speakers, a schedule of keynotes, topics covered and a map of all the venues for each event. This mobile app is available for the iPhone and iPod Touch.

Brewski Me

Beer drinkers rejoice and unite with the Brewski Me iPhone app. This program is a beer drinker’s all-in-one tool for discovering, sharing and rating their favorite brews, perfect for SXSW parties. Features of this app include ability to share photos with friends, a check-in feature, the ability to rate and review beers and receive new beer suggestions. Brewski Me is under the roof of Rocksauce Studios, a B2B apps development firm.

Highlight

Another people discovery app, Highlight connects two or more parties if they have something in common. Running with the idea of serendipitous discovery, it will automatically alert users to the nearby presence of others with similar connections and interests.

Android Apps

While Android is not as well-buzzed as iOS, Google’s prodigy has a set of mobile apps to assist users plot their route at SXSW too.

Localmind

Localmind’s Android app will streamline your session calendar as well as your party line up.  Working with the idea of crowdsourcing, it has a feature that allows users to get local experts’ advice on bars, restaurants and venues around town.  You’ll see both official and unofficial parties, get info on how long the line is (or if they’re checking badges) and more.

LiquidSpace

LiquidSpace for Android will be put to test at SXSW this year. This app helps users find offices, business centers, lounges and places where they can set up a working milieu with things like WiFi, conference tables and desks.  The app is still in its pilot testing phase, but in its second year at SXSW, it’s becoming a known tool for meetups.

Airbnb

It’s cutting it close, but Airbnb is a popular app for finding a place to crash.  With pricy hotel rates in Austin during SXSW, Airbnb provides a wonderful alternative, with a growing database of people willing to rent out rooms in their home.  Even if you’re at SXSW, you can run a local search to find a place to stay that very night.