The rapidly increasing amount of social content within the borderless internet drove Salesforce to penetrate the market, taking its place forefront of big data trends, the cloud and the mobile revolution. A week after Marc Benioff’s tweets on how boring the “new iPad” event was, the CEO brought an exciting big data and social revolutionist to the stage at the Salesforce CloudForce conference in San Francisco to share realistic thoughts on social enterprise and how cloud meets unique challenges of various platforms.
The enterprise is Microsoft’s world, but social enterprise is Salesforce’s. The company has connected customers and employees like never before. While the former is the bigger brand, its market has yet to mature in the social enterprise space–they came a bit late in the game. On the other hand, Salesforce has been busy with various updates in it services and partnerships.
A cloud, big data and social data integration company, Kapow Software introduces Kapow Apex Generator. With this new tool, users can automate interactions with all of their external web applications within a few hours. Hereon, any application built on the Force.com platform can be the solitary source of data needed to support lines of businesses that include sales, customer service, HR and more.
“By strengthening our integration with Salesforce, we’re making it possible to rapidly automate business processes and deliver real-time information from external web apps directly into Salesforce or any Force.com app. Katalyst empowers Salesforce users to make decisions and take action based on a complete view of the information they need, rather than wasting time searching for critical information trapped in external systems.”
In addition, Kapow Software will also integrate with Salesforce’s business process automation tool, Visual Workflow. This will streamline existing business processes and will give birth to sturdy composite applications in a matter of minutes without having to write a single line of code.
Salesforce’s social enterprise domination is not their only feather in their cap. It’s also the leading CRM (customer relationship market) by way of cloud-based solutions. The business is now attempting to make a name in the ERP (enterprise resource planning) arena to facilitate the seamless flow of information between all business units, making it easier to run an entire corporation. With this in mind, the Salesforce group teamed up with Infor to launch ERP applications on the Force.com platform.
In an official statement following the announcement, Duncan Angove, Infor Products and Support President sheds more light on what the collaboration would mean for both parties and users:
“Infor was able to deliver Inforce Everywhere just a few months after formalizing our partnership with salesforce.com because of our innovative, lightweight ION middleware platform and the flexibility of Force.com. Combining ERP data with the Salesforce CRM through ION enables us to deliver incremental value to customers, something we will continue to drive through our partnership with salesforce.com and the development of the future joint offerings, Inforce Ordering and Inforce Marketing.”
Another update in Salesforce’s camp took place with the launch of Salesforce Rypple—an employee performance management tool that will go head-to-head with SAP’s SuccessFactors and Oracle’s Taleo. Rypple’s approach to employee performance tracking veers from the traditional periodic reviews. It will instead apply a social networking setting to allow co-employees and managers to provide feedback and recognition for their work on a real-time basis.
While these updates involving Salesforce’s platform looks promising, investors are still puzzled as to why the web-based software maker shelved their plan to build a massive complex in San Francisco. It’s all part of Salesforce’s long term strategy as it solidifies its place in the cloud, building out its -services platform to incorporate more partners and products.