UPDATED 16:58 EST / MARCH 20 2012

HP’s Printer Unit to Integrate with PC Group: Rumor

HP has been through a lot of turmoil in the last couple of years, from the huge cuts in R&D budget under Mark Hurd to the prospect of Leo Apotheker spinning off the $42 billion PC-making Personal Systems Group.

Today  CEO Meg Whiteman is trying to get the hardware giant back on its feet with a whole new approach, although a new development seems to outline a few similarities between the current and previous  leadership goals with a total revamp of the company’s branches.

AllThingsD cited an anonymous source that claims Hewlett-Packard’s next major internal overhaul will be sometime later today, when it will consolidate its Imaging and Printing Group with PSG. Printing chief Vyomesh “VJ” Joshi will be leaving his unit, according to the unnamed insider, and the combined group will become the biggest one within HP. It will be headed by executive vice president Todd Bradley, who joined the company from Palm.

“HP sees the two business groups — IPG sells printers both to consumers and businesses and PSG sells PCs to consumers and businesses — as making more operational sense combined than apart, the source said. The plan is to have their line of business more readily integrated so they can approach customers together and with unified product offerings.”

It could be a necessary move for HP, which is still trying to reshape its overall strategy to survive a consumer and enterprise market in transition.  The cloud and mobile are two key areas for HP moving forward, as founding editor John Furrier points out in his latest analysis of HP’s ongoing restructuring, particularly on the mobile front.


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