The scale of data storage in demand by media and entertainment companies is taking new dimensions at this year’s National Association Broadcast annual event in Las Vegas.

One thing is clear: RAID Storage is on the way out and object storage is in.

The issue in many respects comes down to the rebuild. Data flows at such a velocity that RAID systems can’t keep up with it. Added to that is the bit error rates (BER) of conventional disc drives. As hard drives increase in size to 10 terabytes and higher, the failures become more likely. It’s no longer a matter of statistical likelihood. It’s a matter of probability. See this Wikibon Peer Incite for recap of RAID’s deficiencies.

“Object storage is the next big thing,” said Wim De Wispelaere, CEO of Amplidata on theCube at NAB. “It is the next big thing for big data. It overcomes the limits of file storage.”

Watch live video from SiliconANGLE.com on Justin.tv

Amplidata announced its AS30 Storage Module at NAB.  Core to the technology is its erasure coding. Storage in Amazon S3 is designed to replicate the data. De Wispelaere said that the erasure coding cuts the replication that can bloat an archive. De Wispelaere said that once a replication is made it becomes sedentary to some extent. It sits there. Ever wonder why Amazon is approaching one trillion objects? It’s far more about the replication of indiviual objects as much as anything else.

Amplidata is among several companies promoting its storage solutions for NAB:

• CleverSafe has announced its partnering with QStar as a way to remedy the ills of transferring file-based storage to an object-based environment.
• Aspera is promoting its transfer technology that connects to AWS.
• NetApp is there to show its StorageGRID, an object-based offering and other big data solutions.

Watch theCube this week for ongoing coverage from NAB.