Big Blue is diving head first into the top three trends in the enterprise – cloud, mobile and big data. Earlier this week the company announced a string of launches that address two of these areas, and now it made an acquisition to boost the IBM analytics portfolio.

The IT giant bought Tealeaf for an undisclosed amount. The firm, which was spun off from none other than competitor SAP a decade and a half ago, makes software that identifies customer behavior and is used by an impressive list of clients: Dell, Best Buy, DirecTV and about a third of the Fortune 100 companies. In total over 450 vendors leverage Tealeaf’s offering to quantify customer reactions.

“Marketers must continuously deliver a better customer experience on both the Web and mobile devices to meet the expectations of today’s empowered consumers,” said Craig Hayman, General Manager of Industry Solutions at IBM. “With these new capabilities from Tealeaf, we can not only provide chief marketing officers and other marketing leaders the qualitative insights into how customers actually experience their brands, but show them how to react in real time across marketing, sales and service.”

Big data is a big deal in just about every part of the supply chain, a fact that Wipro demonstrated earlier this week. The Indian service provider acquired the Australia-based Promax in order to make an entry into the field of trade promotions, also known as the task of convincing wholesalers to distribute your product.

Promax offers services that enable manufacturers to better survey the territory they’re getting into. The firm looks into how a client’s peers are doing in the same vertical and gets involved with the broader process as it progresses.