This week featured the usual handful of analytics updates, although one particular vendor stood out. Hewlett-Packard, or to be more precise on of its subsidiaries, unveiled not one but two new big data solutions that correlate on certain levels.
Three days ago the sixth release of the Vertica analytical database was announced, along with a few additions. For one, it now supports the increasingly popular R statistical programming language, and integration with outside data sources have been improved significantly. Officials promise that, thanks to what is referred to as Vertica’s 6.0 FlexStore architecture, data stored in Hadoop and other platforms can now be accessed from within the database
One of the offerings 6.0 supports is IDOL, Autonomy’s flagship analytics solution. And this week the HP-owned big data firm added another product to its portfolio: Clickstream Analytics. The software (not surprisingly, integrated with Vertica) is targeting marketers that want a new perspective on their customers: the emphasis is on the quality of data rather on just the quantities value.
Oracle also made a push into consumer interactions analysis this week with the acquisition of Collective Intellect. The firm offers companies the capability to extract insight from their Facebook and Twitter presence, and this social media connection was the main motive behind the deal: Oracle rival SAP made a multi-billion buy in this space just a couple weeks ago.
Lastly, v6.4 of the Customer Experience Analytics launched this week. The latest version of ClickFox’s flagship platform doesn’t cover any major improvements to the engine itself but rather the offering’s value prop: big organizations with multiple branches no longer need to trickle down data to their outlets. Instead, the local managers can view it directly.