UPDATED 09:00 EST / AUGUST 03 2012

EMC Turns to Lenovo as “Long-Term” Partnership Seeks Chinese Market

Enterprise solutions vendors EMC and Lenovo have formed what Rod Mathews, EMC’s senior director of business development calls a “symbiotic relationship” in an effort to enter the enterprise space in China. This emerging market is seeing increased demand for not only PCs and mobile devices, but also IT services, servers and storage.

Saying that few details were disclosed about the partnership would be an understatement, but there are a few key highlights that the two companies wanted their investors to be aware of. While no financial information was revealed, Lenovo chief executive CEO Yuanqing Yang said that the team-up will be valued in billions, and that it will be a very long-term relationship.

As a part of the partnership the two firms will collaborate on the development of new solutions and merchandising – both (but especially Lenovo) have  a very strong presence in China.

MarketWatch curated a couple of analysts’ take on the deal. The bottom line – competitors will have to freshen up their strategies to catch up.

“ISI Group analyst Brian Marshall said the move may be bad news for corporate IT players like Cisco, IBM Corp., H-P, Oracle and Dell, noting that EMC could “potentially be a ‘new’ formidable competitor.”

Topeka Capital analyst Brian White said the deal with Lenovo would help EMC expand its presence in China and “other developing, high growth markets around the world.

Marshal pointed out that Hewlett-Packard will be especially susceptible to the industry implications of this partnership. But while that may be true, the hardware giant is doing its best to freshen up its portfolio.

This week HP launched a new social media services line-up for companies that want to boost their social media presence. The pitch is that the vendor’s consultants will help you be more customer-centric by training sales personnel to make more use of social media channels, etc etc.


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