Hadoop for BI Gets Prettier by the Day: Platfora + HTML5

Hadoop startup Platfora just announced it closed a $20 million Series B round of funding led by Battery Ventures. Existing backers Andreessen Horowitz and Sutter Hill Venture chipped in as well.

Platfora develops software that takes raw data from Hadoop and processes it using its distributed in-memory engine, which can be deployed across hundreds of server. The company says that this approach eliminates the need for a data warehouse.

The insights that come out on the other side are presented to business users via a UI that displays information and simplifies search and analysis. This interface is implemented in HTML5, which means that the the data is accessible from any device or platform.

“We couldn’t be happier with the way the market has reacted to Platfora – we’ve seen a burning interest in letting non-technical users harness the data in Hadoop for visual insight,” said Ben Werther, CEO and founder, Platfora. “In order to address the interest in Platfora, we need to accelerate our go-to-market strategy and quickly grow our team. We’re so honored to have the investors we do and we are focused on getting Platfora to wide availability in Q1 2013.”

Here is Platfora CEO Ben Werther on SiliconANGLE TV at StrataConf Hadoop World in NYC last month.

Vendors are wrapping familiar BI interfaces around their Hadoop solution to make them more attractive for enterprise clients, and it seems to be working. A growing emphasis on mobility is also a part of this consumerization trend, underscored by Platfora’s latest funding round and the success of a few other emerging names in the industry.

Among these vendors is Hadapt, whose main focus is real-time analytics. The company’s CTO and chief data scientist gave us an exclusive look at how their solution interfaces with Tableau’s data visualization software during Strata Conference +  Hadoop World 2012.

Maria Deutscher

Maria Deutscher

Maria Deutscher is a staff writer for SiliconANGLE covering all things enterprise and fresh. Her work takes her from the bowels of the corporate network up to the great free ranges of the open-source ecosystem and back on a daily basis, with the occasional pit stop in the world of end-users. She is especially passionate about cloud computing and data analytics, although she also has a soft spot for stories that diverge from the beaten track to provide a more unique perspective on the complexities of the industry.
Maria Deutscher


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1 Comment

  1. This all sounds good, but not very practical. It also sounds like a BIG DATA bubble where money is being tossed at any BIG DATA idea, because there is a lot excess money laying around.
    How much RAM for IN MEMORY Compute is needed for these PLATFORA machines? What types of problems can they solve? How many servers can they serve per about of RAM in use, than equal to how many users are served after that, in real time at the same time?
    Finally, how much does all of this cost per user? Per Enterprise? This approach sounds new, novel but not proven and may never be needed.
    Than you have to ask yourself how much money is being tossed at companies, products and soultions that may neve take in a real market. 
    The EXIT for many is to GET REAL HOT in the tech media, get noticed by BIG CORP that will buy you out of fear or to keep you away from the competition. 
    Platfora will not make it because its approach will be to expensive and IT cumbersome, but they will probably raise another $30 million, and eirther try to go public or get picked up.

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