Samsung is coming to Silicon Valley in a big way to try to stay a leader in the consumer electronics game.   Samsung Electronics Co., Ltd, is investing in Silicon Valley by expanding their existing R&D centers and establishing new innovation centers in the Bay Area.

Samsung has announced an incubator in Palo Alto recently to compete with AT&T.  AT&T has a developer incubator in Palo Alto and is actively targeting developers.  I recently stopped in for a visit and was impressed.  Lets see how Samsung can bring it with respect to developers and the capital markets here in Palo Alto.

In addition, Samsung Semiconductor, Inc. (SSI) announced plans to build a 1.1 million square foot sales and R&D headquarters on the current site of its semiconductor and display panel businesses, north of downtown San Jose. The building, designed by global architecture firm NBBJ, will be comprised of a 10-story tower, an amenity pavilion and parking garage. The design seeks to encourage interaction among staff, foster connections with the community and provide a space to attract employment in the highly competitive tech market, which is growing at a faster pace than overall employment.

Samsung Information Systems America Inc. (SISA), will relocate its R&D Center from its current facility in North San Jose to an 8.5-acre site and expand to two new 6-story class-A office buildings totaling approximately 385,000 square foot. (each 192,500 sq. ft.) with two 5-6 story parking structures.  In addition to these two major planned campuses, Samsung Electronics is expanding its Open Innovation efforts with additional space that will allow for incubating and acquiring new technologies and working with early stage companies.

Samsung Strategy & Innovation Center, located in Menlo Park, a core area in Silicon Valley, was recently established to strengthen Samsung’s ecosystem and promote synergy between the company’s various products and services.

Samsung Open Innovation Center, located in Palo Alto, will be a core entity to discover innovative startups in Silicon Valley, provide space, funds and effectively leverage them for innovation of Samsung’s products through equity investments, acquisition and strategic partnership.