The Cube hosted a live conversation at Strata 2013 on the HP – Cloudera partnership to provide a common Big Data solution with Sanjai Marimadaiah, HP Strategy & Product Development – Big Data Solutions, and Tim Stevens, VP of Business and Corporate Development Cloudera.

The main reason for the partnership was customer driven, as both companies were selling to businesses that would benefit from a collaboration to integrate HP’s Vertica with Cloudera’s Impala. HP had been selling numerous Hadoop solutions before the partnership, but lacked a business strategy for the Big Data market. The Cloudera partnership was part of the strategy it had developed, and also made it a lot easier for HP clients to get the Big Data solutions they need, as they now they can place one purchase order to HP instead of going to two different vendors.

“We want to provide an enterprise-class Big Data platform,”  Marimadaiah explained.  HP and Cloudera have a solid engineering partnership to enhance their integration, not just a sales collaboration. Customers of the integrated HP-Cloudera solution can now bring data into Hardoop and then move it into real-time analytics solutions.

As Tim Stevens explained, the amount of data that companies are getting continues to grow exponentially. In today’s environment only about 5 percent of the data gathered can be cost-effectively looked at.  The HP-Cloudera partnership, the remaining 90-95 percent will become available for the enterprise.  The more tightly the two companies collaborate, the easier analyzing that data becomes.

Sanjai Marimadaiah also announced a future launch of an app system for Vertica for 2013. Currently, Vertica’s connectors to Hardoop allow enterprises to work directly with the data stored in Hardoop or bring it to Vertica, depending on their current needs.

Showcasing the joint use cases for HP and Cloudera, Marimadaiah said “the value of Hardoop is following customer problems.”  Hadoop brings innovation, especially for research organizations. Through integrating Hardoop and Vertica, the cost of data processing has been reduced by 90 percent.  Not only has HP connected Vertica to Hardoop, it has done so for Autonomy as well, which also works with data directly in Hardoop, without needing to migrate it.

Tim Stevens talked about the multitude of data assets, and all the residual value in understanding and exploring those assets. Through theo HP-Cloudera partnership, online and offline data are combine, helping companies – retailers for example – to drive more value into their organization.

As far as future development is concerned, HP and Cloudera constantly engage in joint engineering conversations, and future common releases will focus on solutions that customers are able to integrate, with a strong focus on Cloudera’s newly introduced backup and disaster recovery features.

“Cloudera is about making Hadoop enterprise ready,” Stevens explained. The Hadoop technology which has brought massive value to the IT world, will have applicability to enterprises in general in the near future. “Everything we announce is about taking the platform and making it more enterprise ready.” The two companies will continue to focus on extending the platform for enterprise class workloads and value, helping customers get value from all of their data.

See the full segment below, along with more exclusive content from Strata 2013 here on our YouTube channel.