According to a study done by data scientists at Facebook, users aren’t aware of how much of what they post are actually being seen by other users.  An analysis of 220,000 Facebook users’ posts last June revealed that on average, each post was seen by one in three Facebook friends, or in a course of one month, a users reaches 61 percent of their friends.

Looking at the above numbers it shows that, though Facebook users aren’t aware, their posts reach a lot of people.  With that, more people who are interested in reaching out to more of their friends would become more active on Facebook.

The question now is, will this stay true after Facebook’s big reveal?

The New News Feed

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The new Facebook News Feed will be unveiled in a few moments at the social networking giant’s HQ in Menlo Park, California.

There’s much speculation as to what the new look of Facebook will be, but it seems CEO Mark Zuckerberg hinted on its upcoming UI last January during the company’s earnings call.  The new Facebook will have “bigger photos, more videos and more engaging ads.”

By engaging ads, Zuckerberg meant “rich things like big pictures or videos,” which the company has yet to deliver to advertisers.

Here at SiliconANGLE, we’ve come up with possible ways Facebook could improve upon its web and mobile look by integrating Instagram, local news and alerts and a more targeted approach.

Check out 3 Updates We’d Like to See for Facebook’s News Feed and 3 Mobile Ways Facebook’s Updated News Feed Could Impact Users + Ads

By giving in to what advertisers want, will Facebook be compromising what its users need?

A survey performed by Pew Research Center found that earlier this year, 61 percent of Facebook users have taken time off from the service due to boredom, while 20 percent decided to deactivate their accounts entirely.

The new News Feed with bigger ads could do irreparable damage once Facebook users realize that the company is more concerned about what advertisers want than what the users need.

People use Facebook to connect with friends and families but if ads take center stage instead of updates from contacts, why would people stick to the service?  Here with more on the matter is Kristen Nicole, who discussed Facebook’s changes on this morning’s NewsDesk show with Kristin Feledy.

Recipe for disaster

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Facebook has constantly reinvented the News Feed to cater to its users’ wants by using Edge Rank, it’s proprietary algorithm to determine what posts interest users.  In 2010, Facebook allowed chronological filtering of content, and in 2011, introduced Timeline and Ticker to give “real-time” information of what their friends are up to.

Not all the changes were welcomed joyously, just like Timeline, and until now, some people still want the old look of Facebook to come back.

By adding gigantic ads, will this bring users back to Facebook, or will more users deactivate their accounts?