Do you want to manage your entire IT infrastructure? How about troubleshoot or correlate some data? Maybe you have compliance purposes or need a centralized way to collect and store data? I know, you need to monitor errors in your application development process? Sumo Logic is built entirely on the AWS platform and can be your solution for any or all of those needs. Chief Marketing Officer Sanjay Sarathy stopped by theCUBE at AWS Summit 2013 to chat with Dave Vellante and Jeff Frick about all of the above.

Sumo Logic’s business model is a subscription based charge. There are two specific factors to the charge:

1. How much data do you want to digest and analyze?
2. How long do you want to store it?

The great thing about Sumo Logic is that they’ll normalize it over the month, so you aren’t paying per spike. Sarathy conveyed that they are very flexible the pricing. As I previously mentioned, Sumo Logic is built entirely on the Amazon platform and holds a very strong relationship with AWS. Sarathy said that, “Amazon basically turns data centers into an API.” It can run on top of EC2, S3, and uses DynamoDB for meta data storage.

Here was what I found to be an amazing stat that he shared:More data is going to be generated in 10 seconds in 2013, than the entire year of 2003.  The ENTIRE year…in 10 seconds. If that doesn’t shock you, well, then you’re not easily shocked. There is more data being created across your entire infrastructure in 10 seconds than an entire year…I can’t overstate that enough.

It sells to a wide variety of IT professionals, the DevOPS community, VP’s of Operation and mostly the stack that reports up to the CIO. Sumo Logic serves both technical and business purchase decisions so the economic model works in its favor. In his interview, Sarathy said that supporting SLAs are are already in place are often times a first business use case. When the savings are recognized and Sumo Logic can identify where the application is running more slowly than expected, it’s a good bet it’ll get the business.

“We just know what the patterns are. Humans plus machine learning is really really powerful,” said Sarathy.

When asked if partnering with AWS was an easy decision, “no-brainer” was the word he used. Sumo Logic didn’t want to build its own data center, so it make absolute sense to build it on the cloud. It made economic sense for the company when it first started off, and still does to this day some four years later. The elasticity of scaling up and down that a cloud service offers cannot be matched in Sumo Logic’s mind.

Checkmate?

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