Mark Wright, Vice President of Platform Service, NYSE Technologies, explained his company’s offering of transaction, infrastructure and data services to banks and brokerage firms with theCube co-hosts John Furrier and Dave Vellante, live at EMC World 2013.

Talking about the company’s main customer base, made up of banks and brokerage firms and other trading companies, Wright mentioned that they prefer more of a private solution, that is why NYSE Technologies is currently offering a private cloud solution.

“The idea is that customers can come to us and we can roll out a trading infrastructure in one of our locations for you,” he explained. “Our clients are not interested in going to the public cloud.”

Asked why customers choose NYSE Technologies, Wright said that “in the trading space, time is definitely money, and people compete for microseconds,” moreover, there are strict regulations. The company has to guarantee the same latency for all of those trading in the market. “We’re a big market data provider, that’s our Big Data.”

The data that is provided to its customers is made up of both tick data and data that is generally available, along with clients’ trading telemetry and all data around their decisions, meaning they can roll their own value-added content and add their private data to the mix.

NYSE Technologies is one of the EMC business partners. “Tick data is a big, multi petabyte problem,” Wright said, therefore the company partnered with EMC on the storage front and in the archive space, currently analyzing the possibility of lunching their own archiving solutions. “The regulatory overhang is growing” in the trading market, thus offloading that to someone else is an interest of the company’s customers.

The majority of the client base is made up of big organizations with big commitments to legacy infrastructures. Anything that can help facilitate connectivity between what the company provide in its data centers and the infrastructure customers own is interesting, Wright explained.

Asked who are the company’s competitors, Wright mentioned a lot of DIY, the big TELCOs, other service providers. “We have a platform that addresses a lot of problems in the trading vertical,” that is what differentiates NYSE Technologies and their offering.

Exploring future cloud adoption and developments, Wright predicted the company will “end up meeting them in the middle,” as customers are looking to offload some things but still want to hold on to those that are important to them.