

Marc Talluto, CEO of Fruition Partners, stopped by theCUBE on day one of ServiceNow Knowledge 2013 to drop some knowledge about Fruition and how it works with ServiceNow. Hosts Dave Vellante and Jeff Frick asked Talluto to detail what Fruition does and why it partnered with ServiceNow.
If you can judge a company by the strength of its ecosystem of partners, then ServiceNow is one well-positioned company. Fruition Partners is one very active partner in ServiceNow’s ecosystem: a cloud service provider that works exclusively with ServiceNow as a third party vendor. Dave Vellante eludes to three or four times in the interview how Fruition Partners is in the “value industry” and that by hitching its wagon to ServiceNow before anyone else made for an excellent business decision.
Fruition’s technology is anchored with the ServiceNow platform. It offers a unified solution in IT. Throughout change management, Fruition matures the process and integrates it into the organization. You and I were never trained on the Internet, it was just kind of intuitive. Fruition sees its service offering, backed by ServiceNow, as being equally intuitive. As a cloud services management firm, it believes the business value that IT brings to your company is huge. “It’s not always hard dollars…there are other important elements like the customer interface between the business buyer and IT,” says Talluto. How IT flows to the organization is something that customers both need, and see extreme value in.
How are metrics evolving? Talluto explains that once they start to consolidate data, their clients can see and aggregate what is happening within one system. A funny example he gave is how, oftentimes, his team is asked, “what do we actually own?” He goes on to explain how one client had 12,000 employees but 13,000 desktops. They were not operationally aware nor efficient. Operational efficiency and tracking changes are two very big wins for Fruition partnering with ServiceNow.
IT used to be management-by-t
Support our open free content by sharing and engaging with our content and community.
Where Technology Leaders Connect, Share Intelligence & Create Opportunities
SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.