At this year’s HP Big Data Conference in Boston, hosts of theCUBE Dave Vellante and Jeff Kelly sat down with Brian Weiss to discuss his company’s use of the Vertica Analytics Platform and the future of Big Data across all enterprises.

Weiss, the vice president of Marketing for Autonomy, discussed how his company is advancing the analysis and real-time implementation of data sets for their clients. According to Weiss, Autonomy’s portfolio of products and services allows them to offer their users a level of nuance not typically found with strictly computer-based metadata search options.

With most systems, the data is collected and compiled and presented in spreadsheet columns. Autonomy, using the Vertica platform, not only presents the data analytics but also humanizes the information for the client, helping them to recognize the full context under which the data was collected in the first place.

As Big Data continues to evolve and grow, the need for near-instantaneous analysis is paramount. The longer it takes to collect and analyze the data, the less actionable the intelligence gleaned from it becomes. Autonomy’s suite of products and services compresses the time required to evaluate data substantially.

Many companies, Weiss noted, keep a keen eye on their presence in social media. That keen eye, however, typically only takes note of non-actionable facts, like mentions in blogs or on Twitter. According to Weiss, “It’s not just that people are contacting the company or talking about your company on social media. You need to know why they called. Were they unhappy? Are they saying negative things on social media?”

Autonomy’s ability to discern that information in real-time allows a client to take in the data and learn more about the people associated with it. They then cluster the like-minded individuals together allowing their clients to put marketing campaigns together specifically focused on them.

Very similar to how Pandora learns your likes and dislikes with music, Autonomy has developed a news aggregating site that learns the stories you enjoy and presents other similar stories as it better understands your preferences. The site, www.news-spectrum.com, actually goes through the news stories and “reads” them.

Autonomy’s client services are based on the same principle, providing the user a deep data analysis that is based on what your previous needs may have been. Weiss, however, was quick to point out this doesn’t mean their company employs AI. “The system will never be perfect, but neither are people.” Autonomy provides answers for their clients based on both structure and query.

Rounding out the interview, Weiss discussed how their system works well with both audio and video, as well. As he noted, videos on sites like YouTube are searchable based only on the title. If someone put a video of a rabbit up and named it ‘Dragons’, you won’t see the video about rabbits. However, utilizing Autonomy’s facial recognition and data point search capability allows for these media to be much more easily searchable.

Be sure to watch each of the interviews from the HP Vertica Big Data Conference live at siliconangle.tv or visit our YouTube channel to see each archived broadcast.