It stands to reason that technology will never stop evolving, always seeking innovations that make our lives more convenient. When personal computers were first launched, people thought that these were just limited to processing words and computing numbers. Soon after the internet was made available to public, and the rest is history. Those who are familiar with the use of different search engines on the web to find more information about specific topics, news, press releases, products, services, people and places, would also know that the concept of SEO, or Search Engine Optimization, is not far behind.

Through this, Internet users would be able to find the items that they wish to purchase, get the data that they need for a research and even promote, advertise or sell new products and services, easier and faster.

The ever changing methods of searching for something online has given birth to the latest project that Google has been working on. Presenting Google Glass.  This is a head-mounted computer that doubles as eyewear and serves as your actual source of information that comes from the World Wide Web. Through this smart eyewear, people can connect to the internet via Wi-Fi and talk your way to discovery. The glasses feature LED screens, similar to those you find installed in your smartphones.

A Complete SEO Game Changer

Using this new gadget could make searching easier and will completely change the face of Search Engine Optimization – users will discover a new side of SEO they never imagined. Not only will this improve your search engine experience, it will also transform the concept into something bigger and better:

• Localize Your Search – have you ever searched for products and services and the results are either too far from what you are looking for, or are literally located on another side of the world? Google Glass sets out to address this issue by making your searches more localized. The idea is to better find establishments, business offices, and sellers near your current location if need be.

  Not only that, you will also get exact directions for better travel. Say that you are in a new place and you seem lost, using your computer eyewear, you will be given actual and real-time instructions on where you should go to get to the place you intend to visit.

• Lead to Better Approaches to SEO Queries – the thing about using the traditional search function on a computer is that people have a tendency to key in fragmented phrases that either produces general and sometimes irrelevant search results. What these smart eyeglasses aim to do is to provide a more efficient way to conduct your searches. Searches won’t be limited to several keywords at a time, because the gadget will respond to queries in complete and well constructed sentences – just like when you ask someone for directions. This will now encourage SEO experts to produce better leads and search results.

• More Social Media Presence – users wearing smart eyewear can definitely increase their social media presence, since they can upload photos and videos, and manage their social media accounts with a few verbal commands. Imagine seeing a wonderful scene that you would like to share to the rest of your friends, you can instantly capture moments without having to pull out your digital camera, tablets or smartphones. This makes staying on top of what is happening in the world of online marketing and social media marketing a far easier task, providing even more fodder for optimizing searches based on consumer behavior.

• New SEO initiatives and potentials for businesses – with the release of smart eyeglasses like those from Google, businesses can take advantage of the increase in the number of internet users. They can increase the number of links that lead to their social media sites, business home pages, blogs and online stores.

The SEO industry will never be the same once the Google Glass reaches its peak in terms of popularity and usage. The task that search engine optimization experts have is to make sure that it finds the best ways to take advantage of the different benefits that computer eyewear can provide.

About The Author

Hassan Bawab is the Founder and CEO of Magic Logix, an interactive digital marketing agency in Dallas, TX. Magic Logix combines dynamic website development, professional website design, SEO and integrated online marketing to drive new leads with high conversion. He is committed to high standards in every aspect of his business and actively leads his team of professional developers, designers, and online marketers. Key to their success is Hassan’s emphasis on clear, open communication among employees and with clients. Hassan believes that the best CEO is also the best listener.