John Furrier and Dave Vellante managed to track down the who’s who in the business while attending the VM World 2013 event in San Francisco. During Day two of live interviews for theCube, they interviewed George Slessman, the CEO and Product Architect of IO, “one of the hottest companies right now in the space of data center”. Slessman was proud to announce “bringing the same software-enabled optimization flexibility into the physical data center assets.”

“Traditionally, data centers have been managed in a facility-based approach. If you want full benefit of the cloud, you have to have a data center that can react to the cloud the same way that the cloud can react to the data center. What Google, Amazon and Microsoft have achieved was done by matching the data center with the infrastructure applications that run inside of it. The efficiency that they get access to can also be delivered by us in an Enterprise-scale, rather than a web-scale.”

In order to do that, the data center is carved into smaller modules that the IO manufactures, so that data centers can now be bought in bulk, on the exact amount needed, at any given time. “By standardizing that delivery footprint, and manufacturing the standardized interface for that physical data center, we were able to coordinate that into an operating system called the IO OS, which brings all of the attributes that VMware of virtualization platforms deliver at the server level, and deliver that at the individual server level.”

Watch the full interview below:

IO OS is the first data center operating system that enables Intelligent Control. It integrates both modular and legacy data center infrastructure with the IT equipment, providing real-time visibility, control and automation. It’s all about thin-provisioning, thin-slicing, real-time optimization and dynamic control.

Apart from the obvious technological benefits, the solutions offered by IO come with several other appealing perks. In a recently published report, a 44% reduction in the operating energy costs and expenses has been shown, from simply changing the traditional white wall with the IO modular approach. “Forty four percent is an enormous operating advantage just on the energy consumption,” rightfully boasts Slessman.

As his company profile highlights, “he has founded, built and successfully exited multiple businesses in his career, creating over a billion dollars in equity value. His forte is disruption – inventing and synthesizing software, data and energy technologies in unique ways that have enabled the transformation of business and mission performance for over a thousand enterprises and organizations.”