As day 3 of the VMworld was drawing to a close SilconANGLE’s John Furrier and Wikibon’s Dave Vellante welcomed Senior Vice President and General Manager of Cloud Management for VMware, Ramin Sayar. As we have sought deeper understanding of the emerging virtualization market, Sayar spoke of the corporate culture of VMware and the direction they plan to head in the near future.

Sayar spoke of the critical need for the automation of architectural management for the promise of the cloud to be fully realized. VMware, for their part, detailed at the conference how their vCloud automation center is helping to separate the duties of management between administrators and developers.

VMware’s partner and customer attach rates have dramatically grown over the last year and a half. This is indicative of customers moving from phases 1 and 2 to phase 3 of cloud environment deployment. That represents adoption by greater than 40 percent of their customer base to a near total cloud environment.

Sayar also spoke of VMware’s new solution rewards for their partners. This, he says, helps their customers to grow and mature and eventually move to a primary cloud deployment.

With industry standard products and retention programs, VMware is now the fastest growing management group in the space. This placement in the market helps to ensure that customers that opt for VMware products will be able to expand out to network and storage integration in a shorter time period with fewer deployment-related headaches.

Sayar seems to believe the quick-patch method of converged architecture will soon be an untenable option in the enterprise. This is because the new dynamic environment can’t be managed on older infrastructures. As the aggressive and progressive movement toward OpenSource gains steam, those who make the jump from traditional or converged architecture will be at a significant advantage over those who do not.

Converged architecture, according to Sayar, will remain a cumbersome model. Customers who have been most successful have been those who look at the new paradigm and adopt it completely for their business management and output.

VMware is also doubling down on machine learning to help in system monitoring. Human and policy driven management is, basically, unable to react fast enough for current business practices. Machine learning, aided by VMware’s acquisition of outfits like Integrian, will help in system provisioning and decision making.

Over the next year, VMware plans to continue their ambitious view of SDDC. They have already put out a lot of products this year and they have plans to release more in the second half of the year. Those products, according to Sayar, must be simple. VMware is keeping their eye on constant innovation. Sayar says VMware’s culture is simple: At the end of the day, you have to live, breath and die by the technology.

Check out the full interview below: