UPDATED 11:26 EST / OCTOBER 09 2013

BlackBerry on the Lookout for New Bidders

The BlackBerry saga has taken on a new twist with reports that the struggling phone maker is soliciting bids from more potential buyers. Insiders claim that the company is asking for “preliminary expressions of interest” from several major technology vendors despite signing a letter of intent to go private under FairFax Financial just a few weeks prior. The holding company is offering to pay $4.7 billion for the 90 percent of BlackBerry shares that it doesn’t already own.

The unnamed sources say that the Canadian firm is engaged in talks with Cisco, Google and SAP, as well as Intel and Asian hardware titans Samsung and LG. Microsoft, which would stand to benefit the most from acquiring BlackBerry, remains noticeably absent from the conversation.

For FairFax, the company’s assets, valued at approximately $5.4 billion, make it an attractive acquisition target. The firm would be able to realize a handsome return on its investment by selling off BlackBerry’s mobile device business and doubling down on its services, which are still popular among enterprises and government agencies.

From the Microsoft perspective, BlackBerry represents an opportunity to broaden the Windows Phone ecosystem, which is suffering from a lack of developer interest. Scott Lowe, founder of The 1610 group, explained that:

“BlackBerry’s messaging platform – BBM – is still considered among the most secure available…Microsoft can scale this service using Azure and make it available to users of all device types – Windows Phone, iOS, and Android. In addition, Microsoft could add its own BBM offering to Office 365 as a premium option. For many companies, this would significantly address the BYOD issue.”

BlackBerry’s days as a smartphone maker are effectively over, but its future remains unclear. At present, the company is trying to decide if it should sell all or parts of itself.


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