IBM Information on Demand 2013 event, #IBMIOD is in full swing at the Mandalay Bay in Las Vegas, Nevada. The event runs through Friday, and is delivering on this year’s theme of “Think Big. Deliver Big. WIN BIG.” We featured live coverage of the event, with exclusive interviews right here on SiliconANGLE and SiliconANGLE.tv earlier this week, and also hosted a tweet chat yesterday at #IBMOID CrowdChat.

Below is a recap of our CrowdChat highlights, curating the best quotes from our guests on #theCUBE.  But first, a brief recap on what IBM’s IoD event is all about.

IBM IoD is all about putting Big Data and analytics to work, democratizing data across an organization so everyone’s able to make better decisions and work more efficiently. As noted during SiliconANGLE’s #IBMIOD CrowdChat, you can see IBM’s focus on Big Data with its recent acquisition of the Now Factory and Daeka Image Systems Ltd., as well as iBM’s recent collaboration with Deutsche Telekom to provide the IBM MobileFirst platform in the cloud to European SMB customers.

More than social business

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Isabel Guerrand earned the crowd captain title by vote, when she told the crowd that “Social Networking tools are just that – Tools! Need to capture, analyze data to find trends, sentiment, timely info and best practices. Activity does not equal insight.”

In response, Wikibon’s CEO Dave Vellante said “A fool w/a tool, as the saying goes!”

Indeed, social data remains a central focus for IBM’s growing portfolio around analytics products, especially as it pertains to the enterprise.  A running theme of #IBMIOD is that #socialbiz makes work “not suck.” So what about it makes work “not suck”?

John Furrier, CEO of SiliconANGLE, believes that the future of social can be described as a focus on people, time savings, and context. The motto of “do more with less” fits the bill here, as if you focus on connecting more and saving people time, focusing on people is the future of social in his eyes.

Top quotes from #theCUBE @ #IBMIoD 2013

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“Content technologies are being integrated to the big data and social technologies on the vibe here at IBM IOD,” — Rich Medina, Co-Founder and Principal Consultant Doculabs

“Mobile is the new price of entry,” — Darrin Nelson, Vice President, Solution Sales, Sirius Computer Solutions

Michael Kowolenko, Assistant Professor, North Carolina State University

“Know how to ask a good question, and leverage the data that’s available to answer the question,” — Michael Kowolenko, Assistant Professor, North Carolina State University

“The simple introduction of online tools, gives people who are uncomfortable sharing directly, a voice,” — Marcia Conner, Author, Principal SensifyGroup

“We can delivery hard ROI with Social Business,” — Jeff Schick, Vice President, Social Software, IBM

“Social technologies are enabling us to evolve, we’re at a point where we’re never going back – Social Business is here to stay,” — Renee Ducre, Director of Marketing Social Business, IBM
“What drew us to the Now Factory was the expertise – Customers want to buy value by use case,” — Janine Grasso, SWG, Information Management Director, Big Data Strategy, IBM

IBM’s is clearly in the midst of re-focusing its messaging around its analytics portfolio, showcasing Analytics, Social Data, Mobile and the Cloud. What’s important to note here is how these four pillars interact with each other, and how IBM can leverage their interconnectivity and overlap. Stay plugged-in at SiliconANGLE to catch all of the breaking news from The IBM Information on Demand 2013, #IBMIOD.