April 6, 2014 – theCUBE Conversation with Hamidou Dia of Oracle.

For the first time in their history the Big Red Machine has registered an upward tick in their hardware sector. Back on March 19, 2014, Oracle reported that they had experienced 10 percent, year over year, growth in revenue generated from their hardware. This is the first such growth experienced at Oracle since their acquisition of Sun Microsystems in January, 2010. One of the factors that contributed to the growth of Oracle hardware is Oracle Engineered Systems which is responsible for 30 percent of total revenue generated in their hardware sales.

To learn more about Oracle Engineered Systems and Oracle’s Hardware successes we invited Hamidou Dia, Group Vice President, Enterprise Architecture & Engineered Systems Sales Consulting at Oracle to our Palo Alto studio to discuss the news and recent tech trends with John Furrier, Founder, SiliconANGLE, in a CUBEconversation.

Oracle Engineered Systems

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Dia sees Oracle Engineered Systems as the iPhone of the enterprise. “In today’s IT industry you see a network vendor for your network, you see a storage vendor for storage, if you need a server you see a hardware vendor and this is all in addition to DBAs, system administrator, a network administrator and storage administrator,” Dai said. “You need to bring all these people together before you can even start deploying your software. That is why we have Oracle Engineered Systems.”

As the leading driver of revenue for Oracle Hardware the Oracle Engineered System is a way for IT to be deployed in a simplistic manner. In a world that expects to see an increase from 9 billion devices in 2012 to a predicted 50 billion in 2020, the deployment of IT in a simplistic and reliable manner is a high priority. By using Oracle Engineered Systems Dia believes customers can take a step forward in improving their business.

“The type of infrastructure needed in IT requires a significant amount of time and investment. Most of our customers are looking to Oracle to help transform their infrastructure in so that it will handle these different challenges,” Dia said.

In a new era of information management where IT practitioners are managing unstructured, NoSQL, Hadoop cluster and relational databases it is of the utmost importance for data management to be as simplistic as possible, enter Oracle Engineered Systems. Oracle Engineered Systems is all about engineering software and hardware to work together and in a manner that is optimized for the user experience. “We are focused on taking low value, high cost tasks away from our customers to allow them to focus on their businesses to deploy applications and business solutions quicker,” Dia said. “We [Oracle] have put $4 billion into research and development to help our customers reduce cost and create a more simplistic IT solution with Oracle Engineered Systems.”

Oracle Hardware – Going Forward

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The outlook for Oracle Hardware is positive and one should suspect that there will be potential for further growth within this sector of Oracle’s portfolio. In today’s market organizations are not looking to put pieces together and build systems, rather an end to end, fully integrated, system is the one that customers are after. Oracle Engineered Systems is a mechanism for minimizing pieces and bringing everything together. We should keep an eye on Dia and the Engineered Systems group for the remainder of 2014 and beyond.