Teradata Corp. hopes to close the loop on its Hadoop strategy with the acquisition of Think Big Analytics Inc., a professional services startup based in Mountain View that helps traditional organizations set up the necessary infrastructure to exploit their vast piles of untapped information. No financial details of were disclosed for the deal, the data warehousing giant’s third in six weeks.

Teradata had previously picked up Revelytix Inc., a productivity specalist that has created a tool for cutting through the clutter of the Hadoop File System. The transaction followed a day after the purchase of Hadapt Inc., an early supplier of structured query software for the batch processing platform that ran into difficulties due to overwhelming competition from top distributors such as Cloudera Inc. and other big names in the ecosystem, including Teradata itself.  No numbers were divulged for either deal.

But while it may fall under the threshold for disclosure along with the vendor’s two other latest acquisitions, Think Big Analytics stands out as more than just a tuck-in meant to plug a specific portfolio hole. In the four years since hitting the scene, the startup has established itself as an unlikely force in the analytics ecosystem, winning high-profile services deals.

“We’ve done work for a number of leading technology and financial companies as well as other leaders in industries such as retail and life sciences,” Ron Bodkin, the founding CEO of Think Big Analytics, told SiliconANGLE in an interview.  He didn’t mention any names, but noted that his company’s client base spans every layer of the Hadoop ecosystem, from the early adopters to organizations just starting out. It also handles projects involving other popular analytics solutions, including non-relational database such as MongoDB.

“We work with customers in all different stages of adoption because in each phase, there are ways you can start to build value in your organization and plan ahead for how you’re going to leverage this technology. It’s really good to have that test-and-learn approach not only on your project but in your organizations,” Bodkin said.

The startup’s extensive market footprint makes it particularly valuable for Teradata, which is actively working  to scale its presence beyond its immediate technology ecosystem. The company has more or less  got that covered on the technology side  with its Hadoop appliances, QueryGrid engine and connectors, but its services business doesn’t reach nearly as far.  The acquisition is set to change that. It also buys the company  a formidable array of client accounts that includes Facebook Inc., NASDAQ, Intel Corp. and numerous other household names.

Under the deal, Think Big Analytics will join the data warehousing stalwart’s North American consultancy practice and rebrand to Think Big. Other than that, however, the current team is set to continue operating as usual out of its current Silicon Valley headquarters.

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