“Our customers don’t win unless the ecosystem wins,” said Terry Wise, Director of Worldwide Partner Ecosystem at Amazon.com, Inc.’s Amazon Web Services (AWS). This realization, he said, has lead to a “tweaking” of the AWS strategy. Their current objectives include:

1. Making it easier for customers to use AWS services
2. Expanding and supporting the ecosystem

Wise highlighted that with Amazon, partners who previously may only have had access to a very narrow portion of the market can now access more and more new customers. The benefit for Amazon, he explained, is the value partners add on top of AWS when it comes to “application modernization, redevelopment, and vertical workloads.”

Amazon’s motivation to energize its ecosystem, and the online giant intends to “more than double ecosystem investment,” highlighted Wise, with a “focus on go-to-market” and helping partners grow their business. AWS’ Managed Services Program, a set of tools designed to find the right partner for businesses that require software migration solutions, and Software-as-a-Service offerings are also expanding to facilitate business for ecosystem partners.

Wise also expressed that Amazon is well aware that their customers — and, indeed, their partners — often use AWS in concert with other solutions from Microsoft of Google. “We’ve got to make these things work well together,” he said, emphasizing integration as key avenue to success for all.

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