Mobile, cloud, and analytics are taking the enterprise into uncharted territory, and Oracle is poised to help them conquer this new realm, according to Matt Eastwood, Group VP & GM of the Enterprise Platform Group with the research firm IDC. Big businesses have realized the need to become more efficient in traditional environments while also capitalizing on emerging environments. Oracle hopes to serve both sets of needs with their integrated systems, said Eastwood during a live interview with theCUBE at Oracle’s Next Generation Engineered Systems Launch event.

The first phase of this process for Oracle was “acquiring the pieces to services a fully integrated stack,”Eastwood explained. This comprehensive format enabled Oracle to focus on “very specific workloads that could be engineered in such a way that they have incredible performance statistics,” noted Eastwood, having found that to the virtualization-minded database administrators and CTOs, high performance makes Oracle integrated systems extremely cost-effective.

Oracle’s advantage over its competitors, said Eastwood, is that it moved higher up the stack just as “the overall value point” did the same thing. Companies are beginning to focus more on “innovating apps and data” rather than the hardware layer, Eastwood stated. While Eastwood pointed out that some folks “question the cost” of integrated systems, they actually “drive down overall spending.”

When it comes to integrated strategy for the enterprise, Eastwood predicted that Oracle will move towards “end-to-end digital enablement of a business.” Furthermore, Eastwood called out that in 2014, Oracle impressed a “sense of urgency” on their customers, encouraging them to start thinking about how to shift toward emerging environments like mobile. “With the economy looking better,” Eastwood said, “people are taking a more long-term view.” A view that may result in the enterprise turning toward Oracle integrated systems.

Eastwood ended his interview on theCUBE by remarking, “today is all about is reminding the marketplace, reminding customers how far Oracle has come in the past five years since they acquired Sun.” In that time, he said, Oracle has expanded their portfolio and now wants to reinforce how many ways they’ve found to add operational efficiency and value to the datacenter.

Watch the full interview below, and be sure to follow us on Twitter for more from Oracle’s Next Generation Engineered Systems Launch Event.

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