UPDATED 01:02 EDT / MARCH 13 2015

NEWS

Amazon acquires Internet of Things startup 2lemetry

13952227601_3f6b9ba517_nAmazon.com is reported to have acquired Denver based Internet of Things (IoT) platform and technology startup 2lemetry, Inc.

Amazon confirmed the news with Venturebeat (first reported elsewhere) and said that “it looked forward to continuing to support 2lemetry customers.”

Founded in 2011, 2lemetry is a cloud platform company focused on IoT in the enterprise with an aim to drive business transformation and innovation.

The company claims to have dramatically reduced the complexity and ramp-up time for implementing IoT solutions, thought a core platform provides a scalable, high-performance middleware and development layer for companies looking to connect device data with core enterprise decision making systems such as CRM, supply chain management, quality assurance, and service.

2lemetry says it supports customers in a range of industries including transportation, oil and gas, manufacturing, mining, HVAC and industrial machines.

Amazon’s interest in the company is purely speculative at this stage, but it’s possible Amazon could use 2lementry’s tech as the base of a new cloud platform that caters specifically to companies looking for IoT middleware. The alternative is that it’s merged into Amazon’s Kinesis service, which already provides real-time processing for massive data streams, including for data produced by IoT devices and sensors.

The sector itself has some of the best growth prospects going forward as the smart home and business moves from science fiction to science fact. The companies 2lementry deals with are implementing IoT solutions many would be unaware of, everything from smart pipes that can report blockages at the point of origin, through to retail point of sales solutions, and they also cater to legacy systems as well, as companies look to retrofit systems to communicate in an IoT environment.

Prior to acquisition 2lementy had raised one round of $4 million from Salesforce Ventures. The price of the acquisition has not been disclosed.

photo credit: London (28 of 87) via photopin (license)

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