Hewlett-Packard Co. has rolled out a host of new upgrades to its HP Haven Big Data Enterprise and OnDemand platforms in order to better integrate the two elements.

The biggest update looks to be the launch of the HP Haven Connector Framework Server that integrates the analytics capabilities of HP Vertica with the company’s IDOL search platform. The result is a combined Big Data platform that should enable organizations to easily gather data from over 400 disparate sources into the Vertica platform, said Jeff Veis, vice president of marketing for Big Data at HP.

“Businesses can reap the full power of enterprise data and big data computing across virtually any data type, from free-text-based document search to high-resolution broadcast video surveillance analytics,” Veis explained in prepared comments. “Further, with the HP Haven Big Data Platform, they don’t have to rely on specialized data scientists and costly, complex integration projects to do so.”

As well as IDOL and Vertica’s new tighter integration, HP is touting a new HP Haven Knowledge Graphing Tool that makes it easier to identify relationships between data sets, plus a newly improved HP Have Speech-to-Text tool which the company claims is now 75 percent more accurate in 20 different languages. Last but not least, the firm has added HP Haven Targeted Query Response, a new tool that lets developers customize and refine search results based on specific criteria; and it’s launched the HP Haven IDOL Search Optimizer, a tool that lets users design and run search across a wide array of data sets more easily than before.

The updates are part of a broader effort by HP to create a highly integrated Big Data Platform that it’s been pursuing ever since it combined the IDOL search technology it gained from Autonomy with Vertica and Hadoop. HP’s ultimate aim is to build a comprehensive Big Data platform that makes it easier to use structured and unstructured data to drive composite analytics applications spanning both types of data.

According to Veis, HP Haven is unlike other Big Data platforms since it’s more than just a laundry list of technologies bundled into a single suite. Rather, he claims Haven is a highly integrated platforms that can be used by organizations of all sizes to create and augment new and existing business processes.

HP, like many major tech firms, is making a big bet that its Big Data solutions will allow grow numerous new revenue opportunities within the data center. Nevertheless, it faces a tough challenge to convince customers that when it comes to Big Data, it possesses more than just the infrastructure that’s required to keep things up and running.