Pinterest, Inc. is heading into the e-commerce market with an announcement Tuesday that it was introducing the ability for users to buy items pinned in their social sharing site.

The “buyable pins” complete with “buy it” button, which is shown in blue to make it stand out from Pinterest’s standard red features, allows users to easily purchase an item from within Pinterest itself.

Items can be paid for by Apple Pay or credit card.

After explaining that the company wanted to “make it easier for people to go out and do the things they Pin [sic] for the future” Pinterest’s Tim Kendall added “In just a few weeks, Pinners in the U.S. will be able to buy their favorite Pinterest finds, right from the app.”

Launch partners on the new service include retailers Macy’s, Neiman Marcus, and Nordstrom, and interestingly businesses are able to get Buyable Pins if they’re selling goods through Shopify, Inc.

Pinterest also added that they’ve also partnered with enterprise commerce platform Demandware to deliver products from some of their favorite brands, like Michaels and Cole Haan.

No fees: not witchcraft but extremely clever

For companies looking at using the service, the most remarkable, stand out feature is the lack of cost: Pinterest isn’t taking a cut of transactions.

The New York Times reported the company instead would be attempting to make money by selling promoted-pins advertisements to retailers instead.

“We believe that if we focus on building an incredible experience for pinners, we’ll create a very big business down the line,” Kendall told the paper.

It’s an amazing move away from traditional e-commerce merchant models, and may bide the service extremely well, after all we can’t recall any other major site of note that allows businesses to list their goods for free and doesn’t take a cut from the sale; particularly in clothes and fashion accessories this is going to be one hell of a popular outlet to sell goods.

The only downside with the initial launch: the usual tiresome iOS bias that we’ve come to expect from the incestuous Apple using startup offices of the Valley and San Francisco; yes, it’s only going to be available for the iPhone and iPad apps at launch, with the company saying only that if “you’re on Android or using your desktop, you’ll see them in future releases.”