“End users? I thought EMC was about big iron!” said theCUBE cohost Dave Vellante, who started his interview with Jay Chitnis, director of mobility and end-user solutions for EMC, during VMworld 2015 on a light note.

Chitnis stressed that cloud computing and Big Data powerhouse EMC considers the end-user experience a top concern. The company intends to address common IT challenges around deploying virtual desktops. “We’ve taken a Federation view of attacking the problem, which starts from the storage stack and continues to infrastructure and through to the application delivery and monitoring,” Chitnis said. “We really wrapped it around services and single call support. It’s a comprehensive solution that’s been validated across our infrastructure, and we’ve received positive feedback.”

Challenges that plague IT, Chitnis said, include how to consistently deploy an image or a set of desktops; how to start small and grow; and how to monitor the entire end-user experience. “IT shops spend a lot of time on generating those images, on making sure there is interoperability, and making sure those get delivered extensively back into end users,” he said.

Today, the EMC stack for end users consists of storage optimized for performance and easier to access file-share data. “On top of that we’ve built out a level of choice,” Chitnis added. “On the infrastructure side, there’s a converged infrastructure with [VCE] Vblock, but if you choose to do it on your own, we can help support that too.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of VMworld 2015.

Photo by SiliconANGLE