IBM said it was going to make a big bet on something that would change the world. It would seem that the big bet IBM is making is on Big Data analytics. And this year, IBM Watson (IBM’s cognitive technology) has turned into a powerful processing engine that is helping people solve real-world problems.

During theCUBE’s kickoff segment at IBM Insight 2015, Dave Vellante, Paul Gillin and George Gilbert, cohosts of theCUBE, from the SiliconANGLE Media team, discussed IBM’s Big Data mission.

Last year was all about Platforms as a Service. This year it’s all about the services and APIs. As Gillin said,  “It’s clear that Watson is ready for business. … It’s not just the healthcare. They’ve got plays in retail. They had The Weather Channel out there talking about Watson. They have the whole mobile app ecosystem. … They’ve got a very clear, cohesive message that Watson is a differentiated product.”

IBM seems to be sending a message that it is the company that is easy to do business with and as a company that wants to partner.

George Gilbert delivered a former Wall Street analyst perspective, noting that IBM is shifting from its traditional mode of solving big problems for big business to being a commodity-oriented platform. This year it is all about Watson services and APIs. Gilbert expects to hear more about what those APIs look like.

IBM Watson has added 30+ APIs, and for the first time, we saw analytic data feeds, like The Weather Channel, Twitter and Facebook. IBM also announced plans to double the amount of APIs by next year. It continued to develop a reputation as a company that is easy to do business with.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM Insight 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE