Black Friday sales have serious power over consumers, especially those seeking discounts on technology products. Among top consumer interest this holiday shopping season is the Apple Watch, according to a recent report from Argus Insights, Inc. As Black Friday nears, consumer interest in smartwatches increase. The report also noted that consumers are more interested in smartwatches than fitness trackers, even if they are more pricey.

If you’re among those in the market for a smartwatch this Black Friday, here are the best deals in the U.S.:

Best Buy is offering $100 off the Apple Watch while Target, though not slashing its price, is offering a $100 gift card when you purchase one.

Best Buy is also offering the Samsung Gear S2 for $249.99, the Samsung Gear 2 Neo for $129.99, the Garmin Vivoactive smartwatch for $169.99, the Garmin Forerunner for $249.99, the Pebble watch for $69.99, the Pebble Time for $129.99, and the Huawei Watch for $299.99. You get a $50 gift card if you purchase any 2nd gen Moro 360.

For more great Black Friday deals check out:

Best Black Friday sales for smartwatches, fitness trackers and other gadgets

11 unmissable Black Friday deals on Apple’s iPhone, iPad, Mac, Apple Watch, Apple TV

Image via Apple.com