Super Bowl Sunday might be about a game of football, but for many the football plays second fiddle to the advertising during the game, and this year was no exception.

A number of leading tech companies (and some smaller ones) took the opportunity to advertise what they had on offer and at no small cost: a 30-second advertisement during the Super Bowl this year is believed to have been around $5 million, that’s for one play.

Here are the best tech ads from Superbowl 50.

T-Mobile

Drake gets advised to add terms & conditions to a song. Of note at the end is T-Mobile promoting unlimited streaming of Apple Music.

Wix.com

Hosting firm Wix.com teams up with Kungfu Panda in a play on a number of ads from years past.

LG

LG scores high for getting Liam Nesson to flog its OLED TV’s in a commercial reminiscent of the Tron movies.

Turbotax

The online tax company uses Sir Anthony Hopkins to not sell its products in an ad you’ll either love or hate.

Amazon Echo

Amazon debuted its first ever ad for its growingly popular Echo and features Missy Elliott, Alec Baldwin, Dan Marino & Jason Schwartzman.

Mobile Strike

Gaming apps were back at the Super Bowl again this year with Arnold Schwarzenegger promoting the game Mobile Strike.

Death Wish Coffee

OK, so it’s not a tech company, but there is a catch: the ad is placed by Intuit Quickbooks.

Squarespace

Apparently this is “Real Talk with Key and Peele”,” whatever that means. One for the fans maybe.

Intel

Beethoven’s 5th gets an acid house remix as Intel runs through the range of things its microprocessors power.

PayPal

There’s a new money in town, and it’s apparently PayPal, despite the company being in existence for roughly 20 years.

Image credit: enerva/Flickr/CC by 2.0