Ultimately, the most important aspect of a product is the user experience. Without a good first impression, you aren’t likely to advance very far no matter what your product can accomplish. Alexis Richardson, founder and CEO of Weaveworks, Inc., underlined the point that developers need to build applications, not worry about the infrastructure.

“We need to speak to them in the language they understand, which is the language of applications, not infrastructure,” Richardson told John Furrier (@furrier) and Brian Gracely (@bgracely), hosts of theCUBE, from the SiliconANGLE Media team, during DockerCon 2016 in Seattle, Washington. He added that the App store is a perfect example of this. Customers want the easiest way to consume software with good graphics. “It’s no use if your graphics are half-baked,” he said.

The future with Docker

So how is Docker, Inc., which offers the Docker software containerization platform, work to appeal to a larger customer base? According to Richardson, Docker has the possibility of being the new platform used by everyone. If that’s the case, installation would become so easy.

Comparing last year and this year, Richardson also noted that Docker had a noticeable shift in its attitude to the ecosystem and its visibility on the floor. Last year it was almost cannibalistic, but this year it is working on making its eco-partners its allies.

This community and these conventions are also crucial, Richardson said. You have to understand the trends and the varying opinions of those involved in these meetups. At DockerCon, he said he’s seeing more engagement and even more people using his software, with more than twice the interest on the floor, with even Amazon advertising it. He sees “more people going into production, trying things out,” and that is an exciting digital transformation.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the DockerCon 2016. Plus, join in on the conversation by CrowdChatting live with theCUBE hosts.

Photo by SiliconANGLE