Anticipating more than 1,000 new products and services to be launched this year alone, Amazon Web Services (AWS) is innovating rapidly due to the agility and speed of the cloud. At AWS Summit – Santa Clara, being held at the Santa Clara Convention Center in California, the message is focused on technology and developers.

Lowell Anderson, senior manager of Product Marketing at AWS, joined John Furrier (@furrier) and Lisa Martin (@Luccazara), cohosts of theCUBE, from the SiliconANGLE Media, team to discuss the rapid pace of AWS product and service launches and how the company is accelerating the move to the cloud for the enterprise.

The tsunami of product releases

“For us, innovation is in our blood; it’s in our blood and part of our DNA. It’s what we do. Every year we do more. This year we are up to over 460 new services and features, and we’ll hit over a thousand this year,” Anderson said.

He added that the innovation train keeps going and the focus is on the customer. He also noted that it is one of the benefits of the cloud, explaining that a cloud environment allows the company to innovate very quickly and very rapidly.

Open source is a Tier-One citizen

According to Anderson, the speed of the cloud really enables agility and benefits AWS customers by freeing up and breaking down the walls of the data center to provide more compute, analytics and storage to swiftly expand beyond the walls of a building.

“We are big proponents of open source. We have a lot of open-source services that we support as well, and trying to help the developer community really bring those types of technologies to the cloud is a big part of our success,” he maintained.

Developer-focused announcements

While the AWS event is being held in Silicon Valley, the goal is to approach more technical topics and call attention to a couple key areas focused on Big Data and the movement of changing the architecture of services and applications being server-based to the use of serverless — a new architectural concept that’s allowing AWS customers to build applications like they never could before at a reasonable price point, according to Anderson.

Addressing the hybrid cloud

The hybrid cloud is being touted as the way to go by companies like Oracle and Hewlett Packard Enterprise Co. AWS has a different view of the enterprise market. Anderson said that AWS is still committed to the cloud.

“We expect that no enterprise is really going to want to run their own data center. So we still see that as the end vision that we’re going to achieve in the long run,” he said.

Enabling the move to the cloud

Anderson sees a great deal of work ahead to get there. He pointed to data migration as being a challenge, and he discussed the services available to accelerate this. AWS Direct Connect is one of the services that allows enterprise customers to establish a high bandwidth to AWS regions so they can move data back and forth leveraging private backhaul to establish a really high bandwidth connection.

Additionally, last year the company announced Amazon S3 Transfer Acceleration, which is a service that allows the customer to use Amazon’s backhaul to accelerate the upload of data into S3. Prior to this service, users had to use the Internet to upload data to S3.

“If we can accelerate the transfer of data to S3, we’ll do that using our backhaul network for them,” Anderson stated.

The complexity of IoT

When it comes to IoT, Anderson believes this brings a whole new level of complexity in terms of the number of devices and the distribution of data. He indicated that it will be necessary to move up to the cloud.

The company released a service called AWS IoT, which makes it really easy for customers to acquire data from billions of devices, generating trillions of messages at a time, Anderson explained. He laid out the challenges and the solutions AWS is developing to help the enterprise build up data.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the AWS Summit – Santa Clara.

Photo by SiliconANGLE