Google is stepping up its efforts to woo enterprises to try out its public cloud offering with the release into general availability of three database services ready to handle production workloads.

The products include the second iteration of Google’s Cloud SQL managed database service: Cloud BigTable, a NSQL database service that powers Gmail among other services, and Cloud Datastore, which is Google’s NoSQL document database.

“From our managed database services to self-managed versions of your favorite relational or NoSQL database, we want enterprises with databases of all sizes and types to experience the best price-performance with the least amount of friction,” wrote Google’s Dominic Preuss, lead product manager for storage and databases, in the corporate blog. “All of our database storage products are now generally available and covered by corresponding service-level agreements (SLAs). We’re also releasing new performance and security support for Google Compute Engine. Whether you’re running a WordPress application with a Cloud SQL backend or building a petabyte-scale monitoring system, Cloud Platform is secure, reliable and able to store databases of all types.”

Cloud SQL Second Generation, a fully managed database service that offers easy-to-use MySQL instances, has completed a successful beta and is now available to all. It comes with several new features not available in the beta version, including support for MySQL 5.7, automatic storage resizing, point-in-time-recovery (PITR) and single-click failover replica setup

Cloud BigTable is Google’s fully managed, scalable NoSQL wide-column database service. The company explained that since beta, customers including Energyworx, Spotify and FIS have all built scalable applications atop of the platform for workloads like financial tasks, monitoring and geospatial data analysis.

Cloud Datastore is a fully managed NoSQL document database that handles 15 trillion requests a month. It, together with its v1 API for applications outside of Google’s App Engine, is now generally available. Cloud Datastore’s SLA of 99.95 percent monthly uptime makes it an ideal platform for even the toughest of web and mobile workloads, Google’s Preuss said.

In addition to those announcements, Google has also made it easier to deploy Microsoft’s SQL Server atop of Google Compute Engine (GCE), making it possible to spin up instances with SQL Server licensing included in the bill. Essentially, what Google is doing is paying the license fees for Microsoft’s database software itself, then offering it to anyone to run inside its own cloud.

Last but not least, Google also announced that customer-supplied encryption keys for its Cloud Storage offering are now generally available. Customer-supplied keys enable businesses to better lock down their data, and are targeted at organizations that would prefer it if their cloud storage provider has no way to access their data.

Google’s announcements come about six weeks ahead of a key cloud-focused conference to be held in San Francisco, where the company is expected to announce a raft of new features for its cloud.

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