With cloud providers upping the ante in service distinctions to catch customer interest, showcasing the services offered by partners of those providers may be the next big play in the cloud marketing game. Amazon Web Service LLC is taking advantage of this very premise by forming key market partnerships. Once such partnership it recently formed is with Logicworks, a cloud computing and managed hosting company.

At the AWS re:Invent 2016 event in Las Vegas, NV, Stephanie Tayengco, SVP of Operations at Logicworks, spoke to John Furrier (@furrier) and Stu Miniman (@stu), co-hosts of theCUBE*, from the SiliconANGLE Media team, about the AWS-Logicworks partnership, as well as the appeal of agility and gradual adoption of cloud services on a wide scale.

Agility with AWS

As Tayengco described, Logicworks enjoys a close relationship as a “premiere partner” of AWS, getting to test betas and ease the transitions of its customers from old workload servers to cloud systems. “The type of automation that we’re already doing on AWS helps us launch designs for our customers very quickly,” she noted, with a quick highlight of its service management solutions.

Boiling down Logicworks’ goals for its customers, “We really want to help people get agility out of the infrastructure,” Tayengco said, acknowledging that many times, getting those customers to take a closer look at the particulars of their most significant use-cases was a big step toward improvement.

With non-core pieces of operations often being the ones that tend to just be moved elsewhere when a data center is being closed, Tayengco pointed to helping with both resilience and security in the move to automation as points in which its customers gained big advantages through intelligent structuring.

Security in sales

“We know that there are plenty of applications out there where it doesn’t make sense to completely automate,” Tayengco stated, moving into examination of the different drivers behind companies adopting AWS. While that often comes down to seeking the benefits of improved agility, that initiative push may be coming from a security team or development teams, for example, and understanding what each group is looking for helps Logicworks best meet those needs.

And though it’s not always the security teams calling for change, security remains an item of primary concern, not only for the sake of protection, but because higher-ups in the companies are likely to see compromising their existing security in favor of something new as a big adoption deterrent. “I think you will still hear people saying that security is a blocker … protecting your customers at all times is really at the heart of what you need to be doing,” Tayengco acknowledged.

Watch the complete video interview, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of AWS re:Invent. (*Disclosure: AWS and other companies sponsor some AWS re:Invent segments on SiliconANGLE Media’s theCUBE. Neither AWS nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo by SiliconANGLE