UPDATED 01:32 EDT / MARCH 03 2017

INFRA

HPE rebrands tech services division Pointnext under new chief

Hewlett Packard Enterprise Co. is launching a major new effort aimed at helping its customers to adopt emerging new technologies including big data, cloud and the Internet of Things, the company said Thursday.

The company has rebranded its technology services division under the banner of “HPE Pointnext.” The new division will work to help enterprise customers ramp up the adoption of emerging technologies, HPE revealed in a new video.

The idea behind the revamped unit is to help customers adjust to a new world of information technology where digital transformation is driving “an incredible pace of change,” said Antonio Neri, executive vice president and general manager of HPE’s Enterprise Group.

HPE Pointnext will be led by Ana Pinczuk, former chief product officer at Veritas Software Corp., who was hired last month. During the company’s first-fiscal quarter earnings call last week, Chief Executive Meg Whitman said technology services are “at the core” of HPE’s efforts going forward. Eveline Oehrlich, vice president and research director for infrastructure and operations at Forrester Research Inc., told SiliconANGLE that Pinczuk has a “significant track record in innovation and engineering without the baggage of the past,” which could help HPE recharge a services business that has struggled ever since the company bought EDS in 2008.

With Pinczuk on board it’s no surprise that HPE has decided to separate its service arm, particularly in light of its recent split from HP Inc., said Holger Mueller, principal analyst and vice president of Constellation Research Inc., in an interview with SiliconANGLE.

“Doing so helps HPE’s valuation, assuming it can achieve higher margins than the services business. More importantly it gives HPE a chance to partner more broadly as other systems integrators may not see a bias towards an inhouse services arm,” Mueller said. “PointNext may also able to partner with hardware and software vendors who it would not have the freedom to partner with before.”

The new division will combine HPE’s consulting and support organizations into a single unit, and will offer three kinds of services. These include Advisory and Transformation services, with HPE helping companies to design their digital transformations and build technology roadmaps customized for their unique markets. The second service is Operational, with HPE’s experts formulating ways for their clients to deliver IT by managing and optimizing workloads both on-premises and in the cloud, to ensure their IT operations continue running at peak performance, the company said.

Finally, HPE Pointnext will also offer Professional services that aim to “de-risk” clients digital transformations by tapping into the intellectual property and experience of thousands of existing implementation and deployments.

HPE Pointnext will draw on the company’s 25,000-strong workforce of technology services specialists, the company said. “Each customer journey is unique and requires a trusted advisor with deep capabilities, a strong partner ecosystem, and a proven record for demonstrating innovative approaches to solving challenges,” said Pinczuk.

Photo: HPE

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