In business, no one wants to bet all their money on one roll of the dice. Nevertheless, that’s what the business world has been traditionally doing — once a product was released, that was it. The only way to find out what customers thought about the product would involve months of market research to answer even simple questions.

The Internet of Things is changing that. By connecting their products to the network, companies can get consumer information immediately. They can also update and adjust their products and services to match customers’ needs.

“IoT is a fast-moving technology,” said Carl Krupitzer (pictured), chief executive officer at ThingLogix LLC.

Krupitzer spoke to Jeff Frick (@JeffFrick) and Lisa Martin (@Luccazara), co-hosts of theCUBE, SiliconANGLE’s mobile live-streaming studio, during the AWS Summit in San Francisco, discussing  IoT trends and where AWS offerings fit into this emerging market.

IoT partners and customers

ThingLogix represents a smaller company trying to swim in the cloud services pond. To prosper, it has had to choose the right partners. “It’s a big challenge when you start to get into a partner ecosystem like AWS,” Krupitzer said. By partnering with some of the bigger system integrators, ThingLogix was able to transition through them to other customers and services.

The typical customer for a company like ThingLogix is often a consumer product business trying to connect an existing product to the Internet of Things. Such a business is looking to provide a better user experience. Krupitzer said the company has also seen a lot of migrations through the AWS cloud.

There are many benefits to hooking up with IoT. Some companies want to evolve their products into a smart service. Others look to practical matters like auto-replenishment of supplies or usage-based billing. While businesses experiment with IoT options, their goal is usually to save money or make money, Krupitzer explained.

AWS has helped enable this rush to IoT by providing a great partner program, he said. It has proven collaborative with even smaller companies like ThingLogix. With AWS providing services that are difficult for smaller companies, running business through AWS can be a real game-changer for small outfits, Krupitzer stated.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of AWS Summit 2017 San Francisco.

Photo: SiliconANGLE