GitLab Inc. has won the support of yet another high-profile investor.

The code hosting and management startup today announced that it has completed a $20 million funding round led by GV, Alphabet Inc.’s venture capital arm. The investment adds the search giant to an already formidable list of backers that includes Khosla Ventures, August Capital and Y Combinator.

In conjunction with the capital infusion, GitLab appointed WordPress creator Matt Mullenweg as a board member. This high-profile appointment reflects just how far the startup has come since launching in 2014. GitLab’s installed base includes more than 100,000 organizations including the Nasdaq Stock Market, Intel Corp., Sony Corp. and other big names.

The startup has managed to establish such a strong foothold despite hitting the scene much later than GitHub Inc., its better-known rival. Both companies’ software is based on the Git version control system that Linux creator Linus Torvalds developed back in 2005.

One of the biggest factors that set GitLab apart is that its platform is open-source. This is also a key driver behind the startup’s rapid growth. The low entry barrier to installing software that’s offered under a free license tends to go a long way toward fostering adoption, especially when paired with a strong feature set.

GitLab’s platform offers an extensive set of code management capabilities along with several value-added tools, such as the project management dashboard that rolled out last August. GitHub introduced a similar offering the next month. To set itself apart, GitLab is increasingly venturing into the operational realm, with features designed to help companies optimize and monitor applications once they’re in production.

The new funding should help speed up the startup’s development efforts. Besides the core open-source version of its platform, GitLab is also putting resources into several commercial versions available in managed and on-premises editions.

The company already has been hiring more executives. Last week, it announced a new vice president of engineering, a chief culture officer and a chief marketing officer.

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