Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app.

Today at the company’s Max London creativity conference, the company unveiled a new Firefly all-in-one web app for AI-assisted content creation and production that allows creators to generate images, video, audio and vectors. It uses Firefly, a family of commercially safe generative AI models developed by Adobe.

To power the app, Adobe released two new generative AI models: Firefly Image Model 4 and Firefly Image Model 4 Ultra. The company described Model 4 as the fastest, most controllable and most realistic yet, offering lifelike quality at 2K resolution with more creative control, camera angles, zooms and speeds than previous versions. The Ultra version allows for rendering complex scenes needing small structures that require precise detail.

The company also announced that the Firefly Video Model is now generally available. First released in public beta in February, the model allows the creation of 1080p video clips from text prompts or images, modify videos with camera shot compositions, create professional-quality B-roll, craft imaginative elements from descriptions, and custom motion design.

The company’s new Text-to-Vector graphics capability is also now generally available powered by the Adobe Vector Model. This allows creative designers to create fully editable vector-based artwork, logos, product packaging designs, icons, patterns and more with text prompts written in everyday language.

In addition to the new Adobe AI models, the company began rolling out third-party generative AI models built by partners that users can select to generate their images and videos. Beginning with OpenAI’s GPT-4o image generation capabilities, Google LLC’s Imagen 3 and Veo 2, and Black Forest Labs Inc. Flux 1.1 Pro.

The company said it intends to integrate further models from partners that include Fal.ai, Ideogram, Luma, Pika and Runway in the coming months.

Content Authenticity provides attribution to creator’s work

To promote proper attribution for creators, Adobe announced the public beta of Content Authenticity, a free application that enables creators to easily apply Content Credentials to their digital works. Adobe said it’s aimed at helping creators “build a more transparent, accountable and creator-friendly digital ecosystem.”

Content Credentials are a durable, secure type of metadata attached to images and video that remains even if a screenshot is taken. It keeps attribution information, links social media accounts, attaches information about creators and signals preferences around generative AI training and usage.

Adobe said a consistent issue for creators is that they struggle to secure proper attribution for their work online,” the company said. Content Credentials are automatically attached to all AI-generated content to transparently indicate it was produced with an Adobe Firefly model or partner model.

Image: Adobe