2009 Reflections: Rick Gardinier’s List [The Marketing Perspective]
[Editor’s Note: A number of SiliconANGLE community members, readers and contributors are just too darn busy to sit down to write several hundred words on what last year held for them and what tech trends they see emerging in 2010. As such, I’ve offered to sit down and do a ten minute interview with anyone who feels like they have something to share in the way of 2010 predictions (including you! Join this group and leave a note for me in the forums).
Late last week, I had a chance to sit down with BrunnerWork’s SVP, Rick Gardinier. Chances are, you’ve read his past posts on augmented reality, one of our more popular topics here at SiliconANGLE. We actually had two discussions, one in which we talked about his reflections on the dominant trends of 2009, and a discussion that’ll show up here tomorrow about his thoughts on 2010. Below are the bullet points for our discussion and the video embed. To download the conversation, grab this MP4. –mrh]
· Why it was NOT Twitter or Facebook or iPhone development or Augmented reality. There were advances yes, but it wasn’t a major trend.
· Data and ROI were the real trends that clients spent time and money on this year….and that led to…
· Tons of strategy engagements that resulted in a revisit of business and marketing strategy…which led to…
· A plethora of new website design overhauls, tracking and reporting implementation, short term testing of emerging media…
· Brunner’s 4% approach
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