The Hits Keep on Rolling in Online Video for the Year of Data
Media agencies and brands are hungry for data – they want better data that they can use to target their potential customers. That’s why I took a detailed look in this week’s New Media Minute at a data-driven deal and a new research tool and explains why they matter in the online video business. They include the Quantcast-MTV pair-up and Visible Measures’ introduction of its new Trends tool. Check out this week’s episode for the scoop.
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