The State of Localization, InfoGraphic
Another visual-information graphic from Social Media Graphics shows us the current State of Location Based Services.
This graphic is just a little bit harder to read than most, as it avoids naming names and instead relies on logos (fortunately there is a prominent legend.) It looks like, in population numbers, Loopt dominates with FourSquare and Booyah! not far behind.
Facebook Places may not have the population, but it rivals everything, except Gowalla, in interoperability (API and connections).
I don’t know why the CEOs got included in this, but their portraits are also featured next to the legend of their company logos.
Localization is, of course, on of the biggest trends, converging social media, commerce, search and advertising through mobile devices. It’s helping to drive consumer electronics sales, venture capital funding for related startups, and advertising increases, particularly in the retail industry.
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